New Campaign Says New Zealand’s Army Has Purpose
Wait, New Zealand has an army? OK, kidding. Of course they do. Even tiny islands in the Southwestern Pacific need defensive forces. And to make sure everyone knows that, Saatchi & Saatchi New...
View ArticleWhy Every One of Your Clients Needs to See ‘Gravity’ in 3D
You know you’ve made a staggeringly good film when the commercial director sitting in the audience sits slack jawed for almost the entirety of the thing. That’s Gravity, Alfonso Cuarón’s 91-minute...
View ArticleYup. This Skype Ad Will Make You Cry
Long ago two girls on opposite ends of the Earth were born with out full left arms. Their parents connected in the child’s early years for support and encouragement. After a time, the girls,...
View ArticleHow Video Can Increase Conversion Rates
Since the advent of YouTube, and even before, online video has become (or most certainly should become) an integral component of every marketer’s tool kit. Why? Because people are visual, they like to...
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